This Privacy Notice outlines how I, Emma-Jane Cunningham, of Beautiful Beginning (BB), dedicated Data Control Officer, deals with your personal information once shared with myself...

When you contact myself via the website, email, fb messenger or telephone to book a class/classes, I will email you a cover letter, invoice, registration form and registration agreement to collate the following information and to reserve your place on your specified class/course (subject to availability):

  • Contact Details: Name, Address, Email and Telephone.

  • Age.

  • Occupation.

  • Estimated due date.

  • Number of children to date (for TML Meet ups this will include first names, ages and dietary requirements).

  • Health and wellbeing (including any allergies/dietary requirements).

  • Emergency contact person and contact details.

  • For BB marketing purposes: Previous antenatal classes attended, how heard of classes and why chose to attend.

  • For TML by BB marketing purposes: How heard of meet ups, what most looking forward to and what would like to gain from attending.


Communication with myself can be via website, email, fb messenger or telephone.

Post classes you will be contacted via email with follow up emails with additional information.


Post birth I will email you a birth questionnaire request permission to share your testimonial, birth story and photos. Written permission must be received from yourself prior to social media sharing. Please be assured that should you wish for your testimonial, birth story or photos not to be shared this will be adhered to by myself.


Why am I collecting the above information?

To enable communication between myself and yourself (the client) in relation to your booking.

To support the heath and wellbeing of yourself (the client) during classes.

To improve my services in the interests of yourself (the client).

To make BB classes the most informative and supportive they can be for your individual needs (the client).

To promote positive birth stories for women to feel calm, in control and fearless for their up and coming birth.

How will your personal data be used?

Your data will be used for me to continue communication with yourself for ongoing support as required and so that I can keep you informed of any updates in relation to your classes, to share further information and forward further details regarding additional classes should this be requested by yourself. Please note, I do not send out mass email newsletters and I do not plan to in the future, therefore there is no opt in for this marketing purpose.

For each class/course attended you will be asked to complete new booking forms (registration forms and agreement) to ensure that your details are always up to date. Should any of your details change throughout the time of myself supporting you, please inform myself of any changes via:


Why is your personal data stored?

I keep data for business record keeping, accounts, taxation and litigation, as required.

How is your personal data stored?

All personal data is stored securely via lockable sources and/or password protected electronic devices.

Will your personal data be shared with third parties?

Please be assured that I do not share any of your personal details with any third parties unless written permission is provided from yourself. Ie. For service providers to contact you directly (if you have requested for this to take place), if you have asked myself to make enquiries on your behalf with other TWH Instuctors (and/or health professionals or similar) regarding outstanding questions you have or maybe for your personal support towards other BB mums who are going through similar experiences to yourself (please be assured your permission will always be granted prior).


As always, YOU are always in control of your personal data for third party sharing.  

How do you contact the Data Control Officer, Founder, Proprietor and Instructor of Beautiful Beginning?

Should you like to enquire what information I hold about yourself, wish for me to delete your personal data or make a complaint, please contact myself directly (designated Data Control Officer) to discuss your requirements further:

Emma-Jane Cunningham of Beautiful Beginning at

Please Note, at times I may update this Privacy Policy, therefore please monitor as you feel necessary.

(1st Revision 24/05/2018)

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Website created by Emma-Jane Cunningham